SAP Startup Spotlight Series: Mention Me

E3zine has selected the most exciting companies to showcase in our SAP Startup Spotlight Series. In this article, we will take a look at Mention Me, which integrates first-party advocacy data directly into your SAP platform.

Kat Wray is the Director of Strategic Partnerships at Mention Me. As Director of Strategic Partnerships, Kat oversees the SaaS company’s strategic partnerships, working with leading partners to identify opportunities to accelerate growth for their customer base of over 600 clients. With a career spanning sales, business development, and partnerships, Kat has honed deep expertise into how brands can harness the power of customer advocacy to exponentially grow their business.

1. What is Mention Me and what do you offer?

Mention Me empowers businesses to turn word of mouth and brand advocacy into an unstoppable driver of sustainable, organic growth. 

Using cutting-edge technology and expertise gathered over 10 years in referral marketing, we’ve built the world’s first Advocacy Intelligence Platform that identifies, recruits, nurtures, and activates loyal brand fans. 

Established in the UK with offices in London and Boston, we’ve so far delivered more than 1.8 bn USD in revenue for 500 brands globally, including ASOS, PUMA, Charlotte Tilbury, ManyPets, and Nutmeg. 

2. How does your solution work?

While your fans have always been the most authentic and trusted promoters of your brand, until now it wasn’t possible to harness their potential.  And so while they were busy recommending your brand and products in the background, you weren’t able to target, nurture or reward them so they advocate more often and more loudly with everyone they meet.

For the first time, Mention Me’s Advocacy Intelligence Platform and technology changes that. 

3. Could you expand on that?

By operating high-quality referral that collects first-party data over many years, Mention Me has worked out how to accurately identify, nurture, grow, and then activate brand advocates within your customer base, so you can encourage them to do even more for your brand. 

By building a stronger and more active community of these ‘super-customers’, your growth economics will be transformed, re-balancing your dependence on unsustainable paid marketing channels, and increasing the proportion of your growth that is earned and organic. 

It’s exactly the mindset those cash-poor disruptors like Huel and Airbnb use to outstrip the growth of established brands that rely on paid marketing alone.  The best bit is, you can apply our technology to your business and get started with brand advocacy marketing straight away.

3. Do customers need special technology/devices to access your service?

In order to track earned acquisition and gather the first-party data required to fuel the Advocacy Intelligence Platform, you’ll need to deploy a high-quality referral program with Mention Me. 

Mention Me’s Advocacy Intelligence Platform integrates first-party advocacy data directly into your marketing automation and personalization platforms (including, of course, Emarsys and SAP). Aside from integrating our platform into your martech infrastructure, no special devices or tech is required.

4. Why do you believe thinking advocacy-first is so important for brands in 2023?

Business reliance on digital marketing today is at an all-time high. In the US, Google, Meta and Amazon now account for 64% of all ad spend. Meanwhile, acquisition costs are rising, iOS changes are ramping up the pressure, and we’re in an economic downturn. All that makes it no easy feat to acquire high-quality customers.

Winning in the times ahead requires a different approach: earning growth instead of paying for it. By taking an advocacy-first approach that prioritizes your existing customers—and delighting them enough to share your brand with friends and family—you’ll drive organic, sustainable growth without busting your marketing budget.

5. How are you connected to SAP? Can your solution be integrated in SAP systems and if so, how?

Integrated with Emarsys, Commerce Cloud, and CDP, Mention Me delivers the best Advocacy Solution for the SAP CX portfolio. Our solution equips brands to leverage referral as a sustainable growth channel while gathering rich first-party data that enhances performance across marketing channels. These unique advocacy insights integrate across the martech stack, enabling brands to identify current and future advocates and serve personalized omnichannel experiences that keep customers coming back, spending more, and bringing their friends.

6. How has SAP.iO’s involvement impacted your journey?

With SAP.io, we’re maximizing the joint value we’re delivering to clients, while educating more CRM and CX leaders on the power of brand advocacy. Looking ahead, we’re excited to build on the success we’ve achieved so far as a recently appointed SAP Spotlight partner.

7. What’s next for Mention Me?

We’ve created the world’s first Advocacy Intelligence Platform, but we’re only scratching the surface of what’s possible.

In the future, we believe brand advocacy marketing will be an established discipline that rebalances marketing, reduces reliance on expensive paid growth channels and builds a sustainable earned growth channel, built around customer love.

From a technology perspective, we’ll equip brands to gather and merge even more datasets to model, predict and maximize the value of brand advocates, transforming their customer economics into a winning formula – now and in the future.

We at e3zine.com are excited to see what the future holds in store for Mention Me! Make sure to share any questions, comments, or concerns in the comment section below.

---

Enjoyed this interview in our SAP Startup Spotlight Series? You might also like our piece on Revuze, which is a fully automated e-commerce review insights platform that automatically detects and gathers unstructured user-generated content about any product and turns it into actionable insights. 

Hai, para pengemar slots Pernah denger semboyan “slot gaco”? jika belum, siap-siap jatuh cinta sama program ini. slot gaco merupakan mesin slots yang selalu kasih win. Ya, slot-slot ini bisa disebut sebagai jagoannya tuk bawa come back cuan. but, cemana sih caranya jumpain slot gaco yang tepat? Tenang Bro, kita bahas tenang saja di tempat ini

Game terpercaya saat sekarang satu-satunya berada Indonesia yaitu yang memberikan return terbesar

Daftarkanlah hanya di:

Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot

sewaapartemen permainan paling top dan garansi imbal balik hasil besar bersama https://sewaapartemen.org/

pipapvc permainan paling top dan garansi imbal balik hasil besar bersama https://pipapvc.org/

pialaeropa2028 permainan paling top dan garansi imbal balik hasil besar bersama https://pialaeropa2028.net/

pialadunia2026 permainan paling top dan garansi imbal balik hasil besar bersama https://pialadunia2026.asia/

bahanbangunan permainan paling top dan garansi imbal balik hasil besar bersama https://bahanbangunan.org/

gemini999 permainan paling top dan garansi imbal balik hasil besar bersama https://gemini999.org/

havana888 permainan paling top dan garansi imbal balik hasil besar bersama https://havana888.net/

indonesia88 permainan paling top dan garansi imbal balik hasil besar bersama https://indonesia88.info/

inspirasi permainan paling top dan garansi imbal balik hasil besar bersama https://inspirasi.info/

jokiwin88 permainan paling top dan garansi imbal balik hasil besar bersama https://jokiwin88.org/

oli88 permainan paling top dan garansi imbal balik hasil besar bersama https://oli88.org/

situs88 permainan paling top dan garansi imbal balik hasil besar bersama https://situs88.asia/

transfermarkt88 permainan paling top dan garansi imbal balik hasil besar bersama https://transfermarkt88.com/

rossi46 permainan paling top dan garansi imbal balik hasil besar bersama https://rossi46.com/

pecco88 permainan paling top dan garansi imbal balik hasil besar bersama https://pecco88.com/

pecco permainan paling top dan garansi imbal balik hasil besar bersama https://pecco.asia/

pangkas permainan paling top dan garansi imbal balik hasil besar bersama https://pangkas.net/

facebook88 permainan paling top dan garansi imbal balik hasil besar bersama https://facebook88.com/

depo88 permainan paling top dan garansi imbal balik hasil besar bersama https://depo88.asia/

bajaringan88 permainan paling top dan garansi imbal balik hasil besar bersama https://bajaringan88.com/

baja ringan permainan paling top dan garansi imbal balik hasil besar bersama https://bajaringan.asia/

tradingview88 permainan paling top dan garansi imbal balik hasil besar bersama https://tradingview88.com/

trading88 permainan paling top dan garansi imbal balik hasil besar bersama https://trading88.org/

tokopedia88 permainan paling top dan garansi imbal balik hasil besar bersama https://tokopedia88.net/

kualifikasi permainan paling top dan garansi imbal balik hasil besar bersama https://kualifikasi.net/

grosirboneka permainan paling top dan garansi imbal balik hasil besar bersama https://grosirboneka.net/

situsgacor permainan paling top dan garansi imbal balik hasil besar bersama https://situsgacor.news/

prediksi88 permainan paling top dan garansi imbal balik hasil besar bersama https://prediksi88.biz/

keramat88 permainan paling top dan garansi imbal balik hasil besar bersama https://keramat88.biz/

cnn88 permainan paling top dan garansi imbal balik hasil besar bersama https://cnn88.asia/

cnbc88 permainan paling top dan garansi imbal balik hasil besar bersama https://cnbc88.com/

bloomberg88 permainan paling top dan garansi imbal balik hasil besar bersama https://bloomberg88.com/

antibocor88 permainan paling top dan garansi imbal balik hasil besar bersama https://antibocor88.com/

buku88 permainan paling top dan garansi imbal balik hasil besar bersama https://buku88.org/

dukun88 permainan paling top dan garansi imbal balik hasil besar bersama https://dukun88.info/

indodax88 permainan paling top dan garansi imbal balik hasil besar bersama https://indodax88.net/

investing88 permainan paling top dan garansi imbal balik hasil besar bersama https://investing88.net/

makanan88 permainan paling top dan garansi imbal balik hasil besar bersama https://makanan88.net/

pakaian88 permainan paling top dan garansi imbal balik hasil besar bersama https://pakaian88.com/

rambo88 permainan paling top dan garansi imbal balik hasil besar bersama https://rambo88.info/

santet88 permainan paling top dan garansi imbal balik hasil besar bersama https://santet88.net/

sekolah88 permainan paling top dan garansi imbal balik hasil besar bersama https://sekolah88.org/

uno88 permainan paling top dan garansi imbal balik hasil besar bersama https://uno88.info/

starlink88 permainan paling top dan garansi imbal balik hasil besar bersama https://starlink88.org/

solitaire88 permainan paling top dan garansi imbal balik hasil besar bersama https://solitaire88.net/

roblox88 permainan paling top dan garansi imbal balik hasil besar bersama https://roblox88.org/

pubg88 permainan paling top dan garansi imbal balik hasil besar bersama https://pubg88.info/

motogp88 permainan paling top dan garansi imbal balik hasil besar bersama https://motogp88.net/

motivasi88 permainan paling top dan garansi imbal balik hasil besar bersama https://motivasi88.com/

mobilelegends88 permainan paling top dan garansi imbal balik hasil besar bersama https://mobilelegends88.com/

ludoking permainan paling top dan garansi imbal balik hasil besar bersama https://ludoking.asia/

kucing88 permainan paling top dan garansi imbal balik hasil besar bersama https://kucing88.asia/

kucing permainan paling top dan garansi imbal balik hasil besar bersama https://kucing.info/

klasmen88 permainan paling top dan garansi imbal balik hasil besar bersama https://klasmen88.com/

imdb88 permainan paling top dan garansi imbal balik hasil besar bersama https://imdb88.net/

higgsdomino permainan paling top dan garansi imbal balik hasil besar bersama https://higgsdomino.biz/

gmail88 permainan paling top dan garansi imbal balik hasil besar bersama https://gmail88.org/

gmail88 permainan paling top dan garansi imbal balik hasil besar bersama https://gmail88.net/

chess88 permainan paling top dan garansi imbal balik hasil besar bersama https://chess88.info/

callofduty88 permainan paling top dan garansi imbal balik hasil besar bersama https://callofduty88.com/

semen88 permainan paling top dan garansi imbal balik hasil besar bersama https://semen88.com/

seluler88 permainan paling top dan garansi imbal balik hasil besar bersama https://seluler88.com/

ram88 permainan paling top dan garansi imbal balik hasil besar bersama https://ram88.net/

pasir88 permainan paling top dan garansi imbal balik hasil besar bersama https://pasir88.asia/

papan88 permainan paling top dan garansi imbal balik hasil besar bersama https://papan88.info/

komputer88 permainan paling top dan garansi imbal balik hasil besar bersama https://komputer88.net/

kayu88 permainan paling top dan garansi imbal balik hasil besar bersama https://kayu88.info/

kabel88 permainan paling top dan garansi imbal balik hasil besar bersama https://kabel88.net/

gaming88 permainan paling top dan garansi imbal balik hasil besar bersama https://gaming88.asia/

games88 permainan paling top dan garansi imbal balik hasil besar bersama https://games88.info/

beton88 permainan paling top dan garansi imbal balik hasil besar bersama https://beton88.lat/

teknis88 permainan paling top dan garansi imbal balik hasil besar bersama https://teknis88.com/

sarana88 permainan paling top dan garansi imbal balik hasil besar bersama https://sarana88.info/

arena88 permainan paling top dan garansi imbal balik hasil besar bersama https://arena88.asia/

viral888 permainan paling top dan garansi imbal balik hasil besar bersama https://viral888.asia/

usdt88 permainan paling top dan garansi imbal balik hasil besar bersama https://usdt88.net/

uang88 permainan paling top dan garansi imbal balik hasil besar bersama https://uang88.asia/

twitter88 permainan paling top dan garansi imbal balik hasil besar bersama https://twitter88.asia/

tahanlama88 permainan paling top dan garansi imbal balik hasil besar bersama https://tahanlama88.com/

suka88 permainan paling top dan garansi imbal balik hasil besar bersama https://suka88.biz/

sekali88 permainan paling top dan garansi imbal balik hasil besar bersama https://sekali88.org/

plafonpvc permainan paling top dan garansi imbal balik hasil besar bersama https://plafonpvc.net/

pinjol88 permainan paling top dan garansi imbal balik hasil besar bersama https://pinjol88.asia/

mpox88 permainan paling top dan garansi imbal balik hasil besar bersama https://mpox88.com/

daun88 permainan paling top dan garansi imbal balik hasil besar bersama https://daun88.asia/

wordpress88 permainan paling top dan garansi imbal balik hasil besar bersama https://wordpress88.net/

whatsapp88 permainan paling top dan garansi imbal balik hasil besar bersama https://whatsapp88.net/

wechat88 permainan paling top dan garansi imbal balik hasil besar bersama https://wechat88.net/

telegram88 permainan paling top dan garansi imbal balik hasil besar bersama https://telegram88.org/

super888 permainan paling top dan garansi imbal balik hasil besar bersama https://super888.asia/

skype88 permainan paling top dan garansi imbal balik hasil besar bersama https://skype88.com/

racing88 permainan paling top dan garansi imbal balik hasil besar bersama https://racing88.asia/

pupuk88 permainan paling top dan garansi imbal balik hasil besar bersama https://pupuk88.net/

petani888 permainan paling top dan garansi imbal balik hasil besar bersama https://petani888.org/

pabrik88 permainan paling top dan garansi imbal balik hasil besar bersama https://pabrik88.asia/

organik88 permainan paling top dan garansi imbal balik hasil besar bersama https://organik88.com/

online77 permainan paling top dan garansi imbal balik hasil besar bersama https://online77.info/

ojek88 permainan paling top dan garansi imbal balik hasil besar bersama https://ojek88.info/

nostalgia88 permainan paling top dan garansi imbal balik hasil besar bersama https://nostalgia88.com/

michat permainan paling top dan garansi imbal balik hasil besar bersama https://michat.info/