- Some journalists are leaving their jobs and starting one-person subscription businesses.
- Jason Koebler and three other veterans of Vice Media wanted to build something bigger: an actual news site.
- They launched 404 Media in the summer of 2023. Today, it looks like a sustainable success story.
Lots of people dream of quitting their jobs and going into business for themselves. Jason Koebler and three co-workers actually did it. It looks like it’s working.
In the summer of 2023, Koebler, who used to edit Vice Media’s Motherboard tech section, and three former Vice co-workers launched 404 Media, a tech news site they co-own. Each of them kicked in $1,000 to get it off the ground.
Fast-forward to today, and Koebler says the company is already generating something in the $900,000-a-year range, funded almost entirely with subscriptions. Even after tech and legal costs, that’s enough to call 404 a success. And that allows them to write whatever they want: Like this recent piece looking at Elon Musk and Twitter/X’s involvement in the Alex Jones bankruptcy case.
This self-funded business model isn’t going to work for everyone and everything. But in a grim climate for media in general and journalism specifically, it’s great to hear about things that work. You can hear the entire conversation I had with Koebler on my Channels podcast; what follows are edited excerpts from our chat.
It seems like you guys are making a real business here: You can pay the four of yourselves grown-up journalism salaries.
We are. It’s going better than I could have ever imagined. We’re also at a point where I think we’ll be able to bring new employees on.
When you launched, what did you think you’d need to do, at minimum, to keep this afloat? Did you think about a scenario where it’s working, but you needed to have side gigs?
When we decided to do this, we launched in August 2023, and we told ourselves that we would do it until January.
And right after we launched, in the first couple of days, we got like 600 subscribers. We fell into this kind of middle ground — enough people signed up that there was clearly an audience, but not enough signed up where [we knew this was] definitely going to work.
It was unclear whether it was going to survive, even though the response was amazing.
But then the really cool thing was every time we had a big scoop or a big story, we got new subscribers.
Your structure is egalitarian. I’m assuming you’re all getting paid equally.
We’re all the same. We’re all 25% owners. The management of the company has been easier than I thought that it would be. I think that if we were to grow, we would probably have to figure out how to manage new hires, and what ownership would look like then.
What happens when you guys have a throw-down and then the vote is two vs. two?
There are no votes. We told each other from the outset that anyone can veto anything. So, if any one person is like “I hate this idea,” then we just don’t do it.
I wanted to ask you about this great piece you wrote recently: “The Billionaire Is the Threat, not the Solution.” It’s a personal story about your dad who worked on the printing presses of The Washington Post for decades. And about Jeff Bezos and the non-endorsement story. Your argument is that you’re going to continue to have these problems as long as you’re looking for billionaires to own your media.
I agree with you. I don’t think we can rely on billionaires to fund our media. And this model that you’ve built works for you and your three coworkers and co-owners. But it can’t work for everything. What kind of journalism does your model support? What does it not support?
This sort of subscription, independent model works for us. We’ve created four journalism jobs. Other independent media companies have created a few dozen more. But it’s still like a tiny, tiny drop in the bucket.
My theory is that there can be a lot of them. I really do think that. 7,000 people have subscribed to us. The market can support a lot more of these.
But what are the kinds of stories and projects you can’t do because you don’t have apparatus, staff, whatever?
I think that there’s the “spend three, six, 12 months on an investigative story and then publish it and maybe it wins an award and tons of people read it — or maybe no one reads it” is a model we’re not even trying to do. I think that’s an important model and maybe one better suited for nonprofits and The New York Times and Washington Post.
I think the reason that it’s working for us is we are breaking stories, we are telling stories, that you can’t find elsewhere.
para, pengemar slots Pernah denger istilah “slot gaco” Kalau? belum bersiaplah, hati jatuh program sama slot gaco ini. merupakan slot mesin selalu yang memberi kemenangan Yup. mesin-mesin, dikatakan ini bisa adalah jagoannya buat membawa pulang hasil. tapi gimana, caranya sih jumpain raja lot tepat yang Santai? Bro and Sis bahas, kita santai saja di tempat ini Permainan
tergacor saat ini hanya satu berada yaitu Indonesia pasti menyediakan imbal hasil tertinggi Daftar
di di:
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
sewaapartemen permainan paling top dan garansi imbal balik hasil besar bersama https://sewaapartemen.org/
pipapvc permainan paling top dan garansi imbal balik hasil besar bersama https://pipapvc.org/
pialaeropa2028 permainan paling top dan garansi imbal balik hasil besar bersama https://pialaeropa2028.net/
pialadunia2026 permainan paling top dan garansi imbal balik hasil besar bersama https://pialadunia2026.asia/
bahanbangunan permainan paling top dan garansi imbal balik hasil besar bersama https://bahanbangunan.org/
gemini999 permainan paling top dan garansi imbal balik hasil besar bersama https://gemini999.org/
havana888 permainan paling top dan garansi imbal balik hasil besar bersama https://havana888.net/
indonesia88 permainan paling top dan garansi imbal balik hasil besar bersama https://indonesia88.info/
inspirasi permainan paling top dan garansi imbal balik hasil besar bersama https://inspirasi.info/
jokiwin88 permainan paling top dan garansi imbal balik hasil besar bersama https://jokiwin88.org/
oli88 permainan paling top dan garansi imbal balik hasil besar bersama https://oli88.org/
situs88 permainan paling top dan garansi imbal balik hasil besar bersama https://situs88.asia/
transfermarkt88 permainan paling top dan garansi imbal balik hasil besar bersama https://transfermarkt88.com/
rossi46 permainan paling top dan garansi imbal balik hasil besar bersama https://rossi46.com/
pecco88 permainan paling top dan garansi imbal balik hasil besar bersama https://pecco88.com/
pecco permainan paling top dan garansi imbal balik hasil besar bersama https://pecco.asia/
pangkas permainan paling top dan garansi imbal balik hasil besar bersama https://pangkas.net/
facebook88 permainan paling top dan garansi imbal balik hasil besar bersama https://facebook88.com/
depo88 permainan paling top dan garansi imbal balik hasil besar bersama https://depo88.asia/
bajaringan88 permainan paling top dan garansi imbal balik hasil besar bersama https://bajaringan88.com/
baja ringan permainan paling top dan garansi imbal balik hasil besar bersama https://bajaringan.asia/
tradingview88 permainan paling top dan garansi imbal balik hasil besar bersama https://tradingview88.com/
trading88 permainan paling top dan garansi imbal balik hasil besar bersama https://trading88.org/
tokopedia88 permainan paling top dan garansi imbal balik hasil besar bersama https://tokopedia88.net/
kualifikasi permainan paling top dan garansi imbal balik hasil besar bersama https://kualifikasi.net/
grosirboneka permainan paling top dan garansi imbal balik hasil besar bersama https://grosirboneka.net/
situsgacor permainan paling top dan garansi imbal balik hasil besar bersama https://situsgacor.news/
prediksi88 permainan paling top dan garansi imbal balik hasil besar bersama https://prediksi88.biz/
keramat88 permainan paling top dan garansi imbal balik hasil besar bersama https://keramat88.biz/
cnn88 permainan paling top dan garansi imbal balik hasil besar bersama https://cnn88.asia/
cnbc88 permainan paling top dan garansi imbal balik hasil besar bersama https://cnbc88.com/
bloomberg88 permainan paling top dan garansi imbal balik hasil besar bersama https://bloomberg88.com/
antibocor88 permainan paling top dan garansi imbal balik hasil besar bersama https://antibocor88.com/
buku88 permainan paling top dan garansi imbal balik hasil besar bersama https://buku88.org/
dukun88 permainan paling top dan garansi imbal balik hasil besar bersama https://dukun88.info/
indodax88 permainan paling top dan garansi imbal balik hasil besar bersama https://indodax88.net/
investing88 permainan paling top dan garansi imbal balik hasil besar bersama https://investing88.net/
makanan88 permainan paling top dan garansi imbal balik hasil besar bersama https://makanan88.net/
pakaian88 permainan paling top dan garansi imbal balik hasil besar bersama https://pakaian88.com/
rambo88 permainan paling top dan garansi imbal balik hasil besar bersama https://rambo88.info/
santet88 permainan paling top dan garansi imbal balik hasil besar bersama https://santet88.net/
sekolah88 permainan paling top dan garansi imbal balik hasil besar bersama https://sekolah88.org/
uno88 permainan paling top dan garansi imbal balik hasil besar bersama https://uno88.info/
starlink88 permainan paling top dan garansi imbal balik hasil besar bersama https://starlink88.org/
solitaire88 permainan paling top dan garansi imbal balik hasil besar bersama https://solitaire88.net/
roblox88 permainan paling top dan garansi imbal balik hasil besar bersama https://roblox88.org/
pubg88 permainan paling top dan garansi imbal balik hasil besar bersama https://pubg88.info/
motogp88 permainan paling top dan garansi imbal balik hasil besar bersama https://motogp88.net/
motivasi88 permainan paling top dan garansi imbal balik hasil besar bersama https://motivasi88.com/
mobilelegends88 permainan paling top dan garansi imbal balik hasil besar bersama https://mobilelegends88.com/
ludoking permainan paling top dan garansi imbal balik hasil besar bersama https://ludoking.asia/
kucing88 permainan paling top dan garansi imbal balik hasil besar bersama https://kucing88.asia/
kucing permainan paling top dan garansi imbal balik hasil besar bersama https://kucing.info/
klasmen88 permainan paling top dan garansi imbal balik hasil besar bersama https://klasmen88.com/
imdb88 permainan paling top dan garansi imbal balik hasil besar bersama https://imdb88.net/
higgsdomino permainan paling top dan garansi imbal balik hasil besar bersama https://higgsdomino.biz/
gmail88 permainan paling top dan garansi imbal balik hasil besar bersama https://gmail88.org/
gmail88 permainan paling top dan garansi imbal balik hasil besar bersama https://gmail88.net/
chess88 permainan paling top dan garansi imbal balik hasil besar bersama https://chess88.info/
callofduty88 permainan paling top dan garansi imbal balik hasil besar bersama https://callofduty88.com/
semen88 permainan paling top dan garansi imbal balik hasil besar bersama https://semen88.com/
seluler88 permainan paling top dan garansi imbal balik hasil besar bersama https://seluler88.com/
ram88 permainan paling top dan garansi imbal balik hasil besar bersama https://ram88.net/
pasir88 permainan paling top dan garansi imbal balik hasil besar bersama https://pasir88.asia/
papan88 permainan paling top dan garansi imbal balik hasil besar bersama https://papan88.info/
komputer88 permainan paling top dan garansi imbal balik hasil besar bersama https://komputer88.net/
kayu88 permainan paling top dan garansi imbal balik hasil besar bersama https://kayu88.info/
kabel88 permainan paling top dan garansi imbal balik hasil besar bersama https://kabel88.net/
gaming88 permainan paling top dan garansi imbal balik hasil besar bersama https://gaming88.asia/
games88 permainan paling top dan garansi imbal balik hasil besar bersama https://games88.info/
beton88 permainan paling top dan garansi imbal balik hasil besar bersama https://beton88.lat/
teknis88 permainan paling top dan garansi imbal balik hasil besar bersama https://teknis88.com/
sarana88 permainan paling top dan garansi imbal balik hasil besar bersama https://sarana88.info/
arena88 permainan paling top dan garansi imbal balik hasil besar bersama https://arena88.asia/
viral888 permainan paling top dan garansi imbal balik hasil besar bersama https://viral888.asia/
usdt88 permainan paling top dan garansi imbal balik hasil besar bersama https://usdt88.net/
uang88 permainan paling top dan garansi imbal balik hasil besar bersama https://uang88.asia/
twitter88 permainan paling top dan garansi imbal balik hasil besar bersama https://twitter88.asia/
tahanlama88 permainan paling top dan garansi imbal balik hasil besar bersama https://tahanlama88.com/
suka88 permainan paling top dan garansi imbal balik hasil besar bersama https://suka88.biz/
sekali88 permainan paling top dan garansi imbal balik hasil besar bersama https://sekali88.org/
plafonpvc permainan paling top dan garansi imbal balik hasil besar bersama https://plafonpvc.net/
pinjol88 permainan paling top dan garansi imbal balik hasil besar bersama https://pinjol88.asia/
mpox88 permainan paling top dan garansi imbal balik hasil besar bersama https://mpox88.com/
daun88 permainan paling top dan garansi imbal balik hasil besar bersama https://daun88.asia/
wordpress88 permainan paling top dan garansi imbal balik hasil besar bersama https://wordpress88.net/
whatsapp88 permainan paling top dan garansi imbal balik hasil besar bersama https://whatsapp88.net/
wechat88 permainan paling top dan garansi imbal balik hasil besar bersama https://wechat88.net/
telegram88 permainan paling top dan garansi imbal balik hasil besar bersama https://telegram88.org/
super888 permainan paling top dan garansi imbal balik hasil besar bersama https://super888.asia/
skype88 permainan paling top dan garansi imbal balik hasil besar bersama https://skype88.com/
racing88 permainan paling top dan garansi imbal balik hasil besar bersama https://racing88.asia/
pupuk88 permainan paling top dan garansi imbal balik hasil besar bersama https://pupuk88.net/
petani888 permainan paling top dan garansi imbal balik hasil besar bersama https://petani888.org/
pabrik88 permainan paling top dan garansi imbal balik hasil besar bersama https://pabrik88.asia/
organik88 permainan paling top dan garansi imbal balik hasil besar bersama https://organik88.com/
online77 permainan paling top dan garansi imbal balik hasil besar bersama https://online77.info/
ojek88 permainan paling top dan garansi imbal balik hasil besar bersama https://ojek88.info/
nostalgia88 permainan paling top dan garansi imbal balik hasil besar bersama https://nostalgia88.com/
michat permainan paling top dan garansi imbal balik hasil besar bersama https://michat.info/
